Campaign Awards
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.
Each entry must include information under the following headings:
- Total budget & objectives (10 points)
- Target audience & strategy (10 points)
- Implementation & creativity (10 points)
- Results & evaluation (10 points)
- Why you think you should win (10 points)
Any entries that do not include information under all of these headings will be marked down.
Team / Agency Awards
The judges will be looking for evidence of great teamwork, creativity, effective implementation and tangible and demonstrable results in the team / agency award categories.
Each entry must include information under the following headings:
- Details of the team / agency
- Team / agency objectives (10 points)
- Recent campaign example (10 points)
- Recent achievements (10 points)
- Challenges (10 points)
- Why you think your entry should win (10 points)
Any entries that do not include information under all of these headings will be marked down.
Supporting Material
If appropriate, you may upload
up to three pieces of supporting material along with your entry. These can be in
JPEG, PDF or Microsoft Word and
must be under 2MB and could include items such as:
- Audited accounts
- Team CV's
- Training and development records
- Copies of media coverage
- Media evaluation
- Client references
- RAJAR / ABC circulation figures
- Website analytics
- Testimonials
- Videos
- Publications
- Marketing materials
- Photography
- Weblinks
- Market research findings
Confidentiality
All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.
Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.