Judging Criteria

2021 ShortlistVirtual Awards

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form. These will be combined to give an overall score for each entry. All judges’ pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet online to discuss the highest scoring entries and then agree the winner for each category.

The awards will be judged by some of the biggest names in the creative and marketing industries.

Click here to see this year’s judging panel.

Criteria

Judges will consider the structure, presentation and clarity of each entry. Entries should not exceed 1000 words in total and should relate to work undertaken between March 2020 – July 2021.

July 2

Early Bird Close

July 9

Entry Deadline

July 28

Judging Session

July 30

Shortlist Announcement

October 5

Winners Announcement

Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.

Each entry must include information under the following headings:

  • Total budget & objectives (10 points)
  • Target audience & strategy (10 points)
  • Implementation & creativity (10 points)
  • Results & evaluation (10 points)
  • Why you think you should win (10 points)

Any entries that do not include information under all of these headings will be marked down.

Team / Agency Awards

The judges will be looking for evidence of great teamwork, creativity, effective implementation and tangible and demonstrable results in the team / agency award categories.

Each entry must include information under the following headings:

  • Details of the team / agency
  • Team / agency objectives (10 points)
  • Recent campaign example (10 points)
  • Recent achievements (10 points)
  • Challenges (10 points)
  • Why you think your entry should win (10 points)

Any entries that do not include information under all of these headings will be marked down.

Supporting Material

If appropriate, you may upload up to three pieces of supporting material along with your entry. These can be in JPEG, PDF or Microsoft Word and must be under 2MB and could include items such as:

  • Audited accounts
  • Team CV’s
  • Training and development records
  • Copies of media coverage
  • Media evaluation
  • Client references
  • RAJAR / ABC circulation figures
  • Website analytics
  • Testimonials
  • Videos
  • Publications
  • Marketing materials
  • Photography
  • Weblinks
  • Market research findings

Confidentiality

All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to The Awards Team who will manage this. Judges can only access entries that they have been provided to score.


Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.