Judges


The awards are judged by an accomplished panel of experts and industry leaders.

The judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries. You can find out more about the judging process here.

In the interests of transparency, we may give entrants an insight into why a winning entry was chosen.

Head judges

Purna Virji | Senior Manager of Global Engagement | Microsoft

Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.

Maria Amelie White | Head of SEO and PR | FloristPro

Maria has over 10 years of experience in Technical SEO and Digital PR. Her current focus is Local SEO and Design. She works at Floristpro with over 650 florists in the UK, New Zealand, Malta and Singapore. Maria holds an MSc in Psychology which she uses as a part-time consumer behaviour researcher.

Judges

Olga Andrienko | Head of Global Marketing | SEMrush

Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.

Tamara Bates | Group Head of Brand | Legal and General

Tamara has worked in brand and communications for over 20 years. She is currently Group Head of Brand at Legal & General. Established in 1836, it is a leading financial services and investment management company.

Paul Chivers | Senior Client Partner | Twitter

Paul has been at Twitter for six years having spent the previous six working within media agencies such as Mindshare and OMD in a variety of digital and social media roles. He currently leads the UK Group M relationship at Twitter having previously led global relationships with Twitter's biggest partners. In his role he is responsible for working closely with agency leadership to ensure all brands within the group can reach their most valuable audiences on Twitter, using creative and impactful solutions that drive effectiveness. In his agency roles he was tasked with delivering award winning social media strategy and execution and is thrilled to be asked to judge this year’s work having seen so many brilliant campaigns in the last year.

Laura Crimmons | Senior Digital Manager | Ringier

Laura is Senior Digital Manager at international media group Ringier AG. Her experience spans clients from start-ups to global companies and across a range of industries and territories. She is a regular trainer and speaker at industry events such as INBOUND, SMX Munich, PRmoment, UnGagged Vegas, Turing Fest, Learn Inbound and BrightonSEO. She is also a judge at various awards including EU Content Awards, UK Search Awards, UK Content Awards and MENA Search Awards.

Roberto Croci | Managing Director | Microsoft Start Ups MENA

Roberto Croci joined Microsoft for Startups team with a wide range of knowledge, having previously worked as the Google Regional head for (EMEA) Emerging Markets (Middle East, Turkey, Israel, Russia, Africa) where he helped businesses by building & mentoring teams that could successfully penetrate new markets and ensure sustainable revenue growth. As a natural born leader, he is passionate about business, people and their growth and has more than 15 years’ experience in various industries - ranging from digital marketing, ad-tech to sales. He will be integral as the Regional Managing director at Microsoft for startups Middle East, in helping startups achieve their goals and build successful businesses by promoting their tech solutions through digital and social campaigns, opening up the right opportunities for growth, customizing a market plan to maximize joint marketing with Microsoft and providing a targeted industry co-marketing and account planning. He has specialized in leadership development as a Harvard Business School graduate and has a proven track-record of creating successful teams and growing businesses in unpredictable environments. He is passionate about Entrepreneurship and is one of the Partners at Strowlers Ventures, a micro VC-fund which invests in international startups mainly founded by top-tier MBAs.

Clare Dyckhoff | SEO Lead | MyTutor

Clare is the SEO Lead at the UK’s leading online tutoring platform, MyTutor. A keen presenter, she has spoken at numerous digital industry conferences on the power of SEO Content & PR, and lectured as a guest speaker on SEO and Fashion at London College of Fashion. A wordsmith at heart, when Clare isn’t dancing around algorithms she’s writing for Nationals on a range of lifestyle topics or writing her first book - her Nan’s memoir of being a codebreaker at Bletchley park during WWII. Clare is passionate about connecting people through writing - hosting London-based poetry nights for different charities and even had a stint leading the Social media for UN Women UK. She is delighted to be joining such an esteemed panel of judges.

Adam Edwards | Global Head of SEO | Reprise Digital

Adam brings 20 years of experience in SEO across four agencies, one startup, and one software company. Most recently, he grew the Reprise US SEO team from two people in 2012 to win Best Large Agency at the 2019 US Search Awards. Now in Reprise’s first ever global organic search role, he leads over 250 practitioners in 40 markets around the world. He has spoken at multiple industry events including SMX Advanced, VOICE, and Yext Onward. Outside of work, he is passionate about social causes, just having been named to the NationSwell Council after previously serving as a board member for Upwardly Global and an executive producer of the 2018 film, Refugee, that premiered at DOC NYC.

David Fallarme | Head of Marketing, Asia | HubSpot

David Fallarme leads Asia marketing for HubSpot, a full stack platform for marketing, sales and customer service. David has successfully grown products across several industries. During his time with Electronic Arts, he led customer acquisition for several video games with millions of users. As the head of marketing for a B2B SaaS startup, he oversaw growth as the company went from thousands to multi 7-figures in annual revenue.

Simon Heseltine | VP of Audience Growth | Trader Interactive

Simon Heseltine is the VP of Audience Growth at Trader Interactive in Norfolk, VA. His team is responsible for all traffic channels for industry leading sites such as Cycle Trader, RV Trader, Equipment Trader and Commercial Truck Trader. Simon has led US Search Award winning teams at ForRent (2017) and AOL (2014), also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Simon taught digital marketing for 5 years at Georgetown University, and was on the board of SEMPO for 4 years, 2 as VP of Education. Simon is a frequent speaker / trainer / moderator at conferences around the world on a variety of online marketing topics. He has a BA (Hons) from the University of Humberside, and a Masters in IT from Virginia Tech.

Umar Khan | Digital Marketing Manager | DAMAC Properties

Umar is a passionate digital marketer with over 8 years of experience in managing high budget digital marketing campaigns. With experience and expertise on all the verticals of Digital Channels including SEO, Google Ads, Social Media, Content Marketing, CRO UX and others. Umar is currently linked with DAMAC Properties as the Digital Marketing Manager. He also conducts digital marketing workshops & regular classes for well-known educational institutes in Dubai.

Diane Kulseth | Senior SEO Consultant | Site Improve

Diane Kulseth is the Senior SEO Consultant and Trainer at Siteimprove, where she leads SEO education for the US team and works with customers and prospective customers in building a stronger SEO strategy. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, CaringBridge.org. With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach. She is also a frequent speaker on SEO & digital marketing with recent appearances at the Legal Marketing Association National Conference and ProgressNEXT.

Trond Lyngbo | Senior SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Jesse McDonald | Global SEO Strategist | IBM

Jesse McDonald is a Global SEO Strategist with IBM. Located in Austin, TX, Jesse has been working within the digital marketing industry as an SEO professional for over 6 years. He cut his teeth within the SEO industry focusing on local SEO before expanding his expertise into e-commerce and large/enterprise-level businesses. Jesse is also a frequent conference speaker and can often be seen presenting at Pubcon, State of Search, SearchHOU, and Rocks Digital. He is also an active contributor to industry blogs like Search Engine Journal and the SEMrush blog. He was also listed as one of Search Engine Journal’s top 140 SEOs to follow.

Aoife McIlraith | Global Search & Marketing Consultant

Aoife McIlraith is an award-winning global search consultant. Named one of the “Top 20 Women making the biggest impact in Marketing Tech” in 2019. She provides consultancy to brands on international SEO, multilingual marketing and strategies, digital globalization and transformations. She is currently partnering with global brands to define multilingual voice search and digital assistant marketing strategies. She has spoken at numerous international marketing conferences covering most recently multilingual voice search. International conferences including 3XE, SEMRush Live Prague, DMEXCO, Sirius Decisions London, Localization World Beijing and Tokyo and eConsultancy Singapore. Aoife holds first class honours post graduate degrees in web science technologies and digital marketing. As a qualified programmer and developer, she provides a powerful combination and understanding of both technology and digital marketing to global brand stakeholders. Aoife has worked in marketing, technology, public relations and communications positions in Ireland and San Francisco.

Orit Mutznik | Head of Global SEO | SilkFred

Orit has been working as an in-house SEO since 2008, previously Head of SEO for eToro and 888ladies. She specialises in eCommerce SEO, Technical SEO & Content Strategy. She is tri-lingual and has a Degree in Linguistics, she’s a BrightonSEO speaker and is one of the co-authors in Amazon’s best-selling SEO book “Mastering In-House SEO” by Simon Schneiders. When she's not driving organic growth in the glamorous world of women's fashion, she enjoys baking & memes. Give @oritsimu a follow.

Sarah Penney | Senior Lecturer in Digital Marketing | Manchester Metropolitan University

Sarah is a Senior Lecturer in Digital Marketing at Manchester Metropolitan University. She has successfully managed MMU’s Agency Life programme for 7 years, allowing students to develop employability skills in real work settings early in their courses. She is the Programme Leader for the Digital Marketer Degree Apprenticeship, which was developed working with industry experts and the apprenticeship standard, aims to help fill the digital skills gap in this area. She teaches on a number of marketing and digital courses and is currently researching on the use of nostalgia as a communications tool in contemporary marketing, how universities can help address the digital skills gap and digital pedagogy in HE.

Polly Pospelova | Digital Marketing Director | Delete

Polly is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.

Sheila Puertollano | Head of PPC | GVC Group

Sheila is a digital marketing leader with 11 years of international experience working across paid acquisition channels, with a specialism in paid search. Over her career, she has worked on the whole spectrum of challenges - cutting her teeth at a range of small and large digital marketing agencies, before moving in-house to drive performance at some of Britain’s well-known heritage brands and large corporates. For the last two years, Sheila has been developing high-performing teams and supporting business growth as Head of PPC at GVC Group.

Sabiha Shakil | Marketing & Digital Marketing Professional & Consultant

Sabiha is a Marketing Consultant with over 15 years of experience across Asia, Europe, the US, and the Middle East in leadership roles. Sabiha has an international background having developed B2B and B2C marketing strategies across markets and sectors. She has provided business and marketing strategy advice to all kinds of businesses- from Startups to Multi-National Corporations across the globe.

Aleyda Solis | International SEO Consultant | Orainti

Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish: Inbound, MozCon, Pubcon, BrightonSEO, SearchLove, etc.), author (of "SEO, Las Claves Esenciales"), who also offers actionable SEO tips in her weekly YouTube video series "Crawling Mondays". Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, has also been interviewed in publications such as The Huffington Post and contributed for Think With Google.

Bianca Spada | Global Senior Social Media Manager | Red Bull

Bianca is a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. She is an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. Bianca has a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Roxana Stingu | Head of SEO | Alamy

Roxana heads the SEO efforts at Alamy, a stock photography agency with a collection of over 200M images to date. She loves getting into the nitty-gritty of page speed and, besides theorising about the future of Image Search, her favourite past-time is automating anything repetitive. She’s been previously working in the web hosting industry for almost 10 years, leading the technical SEO efforts for brands such as 123 Reg, Host Europe and GoDaddy EMEA. Roxana is also a proud member of the Women in Tech SEO community and a speaker at BrightonSEO, WiTS and ReadingSEO. In her spare time, she plays Minecraft, Scrabble, cycles and tries not to stalk John Mueller so much at every SEO conference.

Alexandra Tachalova | Digital Marketing Consultant

Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.

Jennifer Winter | Marketing Manager | Degree 53

Jennifer is the marketing manager at Degree 53, a UX, design and software development company. With over 10 years’ experience, Jennifer is responsible for the company’s marketing activities, including content creation, SEO, websites, lead generation and PR. She has helped develop brand strategy, positioning Degree 53 as a UX and development expert in its field, as well as expanding the company’s reach to a number of industries worldwide. Jennifer has a B2B marketing background in tech, education, finance, manufacturing and oil & gas sectors.

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