Judges


The awards are judged by an accomplished panel of experts and industry leaders.

The judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries. You can find out more about the judging process here.

In the interests of transparency, we may give entrants an insight into why a winning entry was chosen.

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Judges

Karina Aguilera | Digital Marketing Specialist | Fujitsu General Australia

Karina is heading up all things digital at Fujitsu General Australia. By growing up in the digital age she has specialised in digital since the beginning of her career. With a passion for growing a brands digital presence and optimising online social conversations, she pushes businesses to achieve their goals through all things digital. Since starting at her current role, she is achieving growing awareness and making noise for what is branded as Australia’s Favourite Air.

Ben Beardmore | Group Brand Manager | Legal & General

Ben is a knowledgeable branding specialist, with over 15 years of experience within both global brand agencies and client side roles. He is currently the Group Brand Manager at Legal & General. Established in 1836, it is a leading financial services and investment management company. Ben’s key responsibilities include the group brand strategy, the guardianship of the brand and it’s respective implementation.

Shauni Burt | SEO Specialist & Consultant

Shauni is an independent SEO specialist, having spent the previous 9 years in non-profit, client-side and agency roles, she is now in the process of launching her own Search consultancy. Shauni started her career in PR and digital marketing, gaining a wide range of experience in social, content, and search marketing before transitioning to the technical side of search. Now, Shauni specialises in technical and on-page SEO and is an expert in increasing the online visibility of brands. Throughout her career Shauni has delivered SEO strategy to companies ranging from SMB’s and SME’s to international and corporate brands. She lives and breathes all things SEO and is passionate about bridging collaboration between SEO’s and website developers. Shauni is an advocate for the SEO community and is currently a proud mentor for the Women in Tech SEO group.

Elana Chan | Head of Brand & Reputation and Customer (B2B) Marketing, Canada | Google

As the Head of Global SMB Partnerships Marketing at Google, Elana leads a team whose mission is to help merchants and small businesses succeed online. Elana has a deep understanding of what it takes to grow all types of business, as she built iconic brands at Apple and Unilever, and also helped scale the startup, Jetsetter, and sold it to TripAdvisor. Elana is passionate about innovation and likes to challenge people to chase big ideas (think 10X!) - she regularly speaks on panels and advises students on all things tech and marketing. Elana holds an HBA from Ivey, an MBA from INSEAD, and is also a Global Advisor for G(irls)20...because ceilings don’t shatter themselves.

Steve Clark | Head of Digital Growth | Tangent

Steve has several years' experience planning and executing cross-channel digital campaigns for a variety of international clients, including DHL, TikTok, Lenovo and Slack. Starting his career copywriting on a creative team, Steve's covered almost all aspects of digital marketing, from SEO and CRO to paid media and influencers, picking up skills in stats, analytics, data science and web development along the way.

Bill Hartzer | SEO Consultant

Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.

Navah Hopkins | Director of Paid Media | Justuno

Navah Hopkins is the Director of Paid Media at Justuno, an AI CRO software suite. A veteran of the digital marketing industry, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media integrations, as well as building relationships with agency partners. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Lada Kalashnikova | CopyBet EU Ltd | CopyBet UK Ltd

Lada has worked in digital marketing since 2003. She specializes in all aspects of Search Engine Optimization (SEO), with a focus on technical SEO, multilingual search and mobile optimization. Her clients have included Starco, Action-MCFR, and Artec 3D. Lada worked as a Global Head of SEO in Acronis, then she was a Head of SEO at SEMRush. Lada now works as the Head of SEO/ASO in CopyBet EU Ltd, the first social betting platform founded in 2015. CopyBet is a fast-growing tech company, focused on providing the best experience for their customers while following the principles of Transparency and Fair Trade. Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and Machine Learning. Her favorite tools are Excel, GWT, GA, Yandex Metrica and brains. Outside of work, she enjoys travelling, yoga, and Japanese Art. Definitely a cat person.

Diane Kulseth | Senior SEO Consultant | Site Improve

Diane Kulseth is the Senior SEO Consultant and Trainer at Siteimprove, where she leads SEO education for the US team and works with customers and prospective customers in building a stronger SEO strategy. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, CaringBridge.org. With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach. She is also a frequent speaker on SEO & digital marketing with recent appearances at the Legal Marketing Association National Conference and ProgressNEXT.

Trond Lyngbo | Senior SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Matt McGowan | Director & General Manager | Snap Inc

A born and bred New Yorker turned Torontonian who has lived on 3 continents, Matt has worked alongside executives and founders representing some of the world's best known and thousands of relatively unknown brands, agencies, and technology companies. Matt most recently served as President and a member of the Board of Directors at the SaaS juggernaut Adestra, an enterprise martech Email Service Provider and Marketing Automation

Paul Morris | Marketing Specialist

Paul has 22 years’ experience leading Marketing, Digital & Ecommerce both Agency & Brand side. Paul was previously Director of Digital/ Ecommerce at Marshalls PLC, Head of Marketing at Tesco Bank, global Digital/ Ecommerce Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and have through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach & Silverstone.

Mazen Mroueh | Head of Global Digital Media and Tech | FrieslandCampina

Mazen is the head of Global Digital Media and Tech, The Netherlands. Leading a team working on specialized nutrition products such as baby formula and his responsibilities cover media, technology, CRM, Website/SEO, Digital transformation and innovation. Mazen oversees media pitches, digital strategies, and design of the technology ecosystem following the JBP with key suppliers such as Facebook, Google, & Tik-tok Before moving to the Netherlands, Mazen worked at the agency side for 6+ years based in Dubai, Singapore, and Beirut. His diverse portfolio covers prominent multinationals such as BlackBerry, Samsung, Emirates, Etihad airlines, and all the Richemont Luxury brands. Besides being a member of the world federation of advertisers, Core member in programmatic taskforce at Iab Nederlands, member of the programmatic committee at iab SEA+India/GCC and holding 100+ certifications across all digital platforms and technologies, Mazen won many prestigious digital awards targeting the MENA region and is looking to score more worldwide. Mazen is a big believer in training both the body and the mind to be strong. So next to his professional achievements, he is a world marathoner and Guinness World Record holder, with more than 60 full marathons completed and many ultras.

Plamen Popov | Head of Global SEO | Acronis Global

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fin-tech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience through out consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Polly Pospelova | Digital Marketing Director | Delete

Polly is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.

Chris Redhead | Marketing Manager | Amazon

Chris is a Marketing Manager at Amazon, having spent the previous ten years working in both agency-side and client-side roles. Chris started his career as a copywriter before specialising in SEO and digital acquisition, and has delivered digital strategies for a range of companies of all sizes, from SMBs to international brands. He enjoys collaborating and coordinating across disciplines and bringing together the right people, data and ideas to drive campaign success.

Michelle Robbins | Sr. Director, Marketing Data and Analytics | Clearlink

For more than 20 years Michelle has lived at the intersection of technology, marketing, and data. She is an accomplished marketing, technology, and media professional with deep experience as an analyst, engineer, digital marketing, search and content strategist, editor and writer. At Clearlink, Michelle leads Consumer Brands' marketing data and analytics team, leveraging her deep technology and analysis experience to oversee the development of a holistic end-to-end reporting and analytics system and accelerate the organization's machine learning and statistical capabilities. A member of the digital marketing and search community since its beginnings in the late 90s, Michelle founded her own web development consultancy, worked agency-side at Aimclear, and spent 12 years at Third Door Media, serving as SVP, Content & Marketing Technology while also Editor in Chief for Search Engine Land, Marketing Land, and MarTech Today; and leading programming for the SMX events series. She is a frequent keynote speaker, webinar presenter, and podcast guest on topics spanning martech, data, product development, content strategy, and search marketing.

Ric Rodriguez | Director Of Strategic Projects | Vashi

Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Director Of Strategic Projects at Vashi, the bespoke fine jewellery brand, where he leads a cross-department function. . He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.

Sabiha Shakil | Marketing & Digital Marketing Professional & Consultant

Sabiha is a Marketing Consultant with over 15 years of experience across Asia, Europe, the US, and the Middle East in leadership roles. Sabiha has an international background having developed B2B and B2C marketing strategies across markets and sectors. She has provided business and marketing strategy advice to all kinds of businesses- from Startups to Multi-National Corporations across the globe.

Aleyda Solis | International SEO Consultant | Orainti

Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish: Inbound, MozCon, Pubcon, BrightonSEO, SearchLove, etc.), author (of "SEO, Las Claves Esenciales"), who also offers actionable SEO tips in her weekly YouTube video series "Crawling Mondays". Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, has also been interviewed in publications such as The Huffington Post and contributed for Think With Google.

Bianca Spada | Global Senior Social Media Manager | Red Bull

Bianca is a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. She is an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. Bianca has a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Alexandra Tachalova | Digital Marketing Consultant

Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.

Anita Veszeli | Global Head of Social Engagement & Advocacy | Ericsson |

Anita is the Global Head of Social Engagement & Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.

LinkedIn profile

Tim Vickery | Group Head of SEO | Property Finder

Tim is the Group Head of SEO for the MENA region at Property Finder based in Dubai. Tim has a wide array of digital experience having worked in agency and in-house roles covering affiliate marketing, paid search, digital analytics, and SEO. Tim lived and worked for 10-years in Toronto, Canada where he worked on campaign for brands such as Amex, Chrysler, and Aviva. Previously Tim was the Head of SEO for Samsung, as well as holding senior positions with Performics and VCCP in the UK. Tim’s role at Property Finder is to work across the MENA region to increase organic search visibility for brands in The UAE, Bahrain, Qatar, Egypt, Saudi Arabia, and Turkey.

Purna Virji | Senior Content Marketing Evangelist | LinkedIn

Purna Virji is a globally recognized content strategist and Senior Content Solutions Consultant at LinkedIn. She has been crowned the Search Personality of the Year by the US Search Awards, was named by Adweek on their Young Influentials List, and was named by PPC Hero as the #1 Most Influential Expert in the world. She is a columnist and top-rated international keynote speaker who regularly speaks at conferences such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Prior to joining LinkedIn, Purna led global learning and thought leadership programs for Microsoft. An award-winning former journalist, Purna is an avid traveler, aspiring top chef, and amateur knitter in her spare time.

Jennifer Winter | Head of Marketing | Degree 53

Jennifer is the head of marketing at Degree 53, a UX, design and software development company. With over 10 years’ experience, Jennifer is responsible for the company’s marketing activities, including content creation, SEO, websites, lead generation and PR. She has helped develop brand strategy, positioning Degree 53 as a UX and development expert in its field, as well as expanding the company’s reach to a number of industries worldwide. Jennifer has a B2B marketing background in tech, education, finance, manufacturing and oil & gas sectors.

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