Categories


The awards celebrate all local, national and global campaigns and entrants can enter regardless of where they are based or what region their work is based in.

Please see the following descriptions for more information on each category:

Campaign Awards

Judges will search out the most exceptional campaigns, local, national, or global, that deliver outstanding results and real ROI. Campaigns can be single or multi-channel but please remember to include details of all the channels and your media spend.

Top Tips for Entry:
• Link your objectives to your results
• Tell your story
• Demonstrate your creativity
• Show you understand your audience
• Provide details of your budget
• Present real and tangible demonstrable results

Global B2B Campaign

Recognition of an outstanding business to business focussed campaign for either local, regional or global markets.

Global B2C Campaign

Recognition of an outstanding consumer focussed campaign for either local, regional or global markets.

Global Digital Campaign

Recognition of an outstanding digital campaign for either local, regional or global markets.

Global Integrated Marketing Campaign

Recognition of an outstanding integrated campaign for either local, regional or global markets a campaign that uses multiple channels.

Global Finance Campaign

Recognition of an outstanding campaign for the financial industries in either local, regional or global markets.

Global eCommerce Campaign

Recognition of an outstanding campaign for the eCommerce sector the in either local, regional or global markets.

Global Retail Campaign

Recognition of an outstanding campaign for the high street / retail bricks and mortar sector in either local, regional or global markets.

Global Travel Campaign

Recognition of an outstanding campaign for the travel sector in either local, regional or global markets.

Global Leisure Campaign

Recognition of an outstanding campaign for the leisure sector in either local, regional or global markets.

Global Health / Beauty Campaign

Recognition of an outstanding campaign for the health or beauty sector in either local, regional or global markets.

Global Education Campaign

Recognition of an outstanding campaign for the education sector in either local, regional or global markets.

Global Property / Real Estate Campaign

Recognition of an outstanding campaign for the property or real estate sector in either local, regional or global markets.

Global Not for Profit / Charity Campaign

Recognition of an outstanding campaign for the not for profit or charity sector in either local, regional or global markets.

Global FMCG Campaign

Recognition of an outstanding campaign for the FMCG (fast moving consumer goods) brands in either local, regional or global markets.

Global Gaming / Gambling Campaign

Recognition of an outstanding campaign for the gaming or betting sector in either local, regional or global markets.

Global Low Budget Campaign

Recognition of an outstanding campaign with a low budget (less than £50k in paid media and agency fees).

Global Public Sector Campaign

Recognition of an outstanding campaign for the public sector in either local, regional or global markets.

Global SEO Campaign

Recognition of an outstanding SEO campaign organic search in either local, regional or global markets.

Global PPC Campaign

Recognition of an outstanding paid search campaign in either local, regional or global markets.

Global Integrated Search Campaign

Recognition of an outstanding integrated search campaign using both paid and organic search in either local, regional or global markets.

Global Use of Data Campaign

Recognition of an outstanding use of data to deliver exceptional results in either local, regional or global markets.

Global Influencer Campaign

Recognition of an outstanding influencer led social campaign that has delivered exceptional results in either local, regional or global markets.

Global Social Media Campaign

Recognition of an outstanding social campaign that has delivered exceptional results in either local, regional or global markets.

Global Biddable Campaign

Recognition of an outstanding biddable campaign that has delivered exceptional results in either local, regional or global markets.

Global Content Campaign

Recognition of an outstanding content led campaign that has delivered exceptional results in either local, regional or global markets.

Global Crisis Management Campaign

Recognition of an outstanding crisis management campaign that helped restore confidence, maintain reputation and safeguard jobs or income.

Global PR Campaign

Recognition of an outstanding PR campaign that has delivered exceptional results in either local, regional or global markets.

Global Outdoor Campaign

Recognition of an outstanding outdoor media campaign that has delivered exceptional results in either local, regional or global markets.

Global TV / Cinema Campaign

Recognition of an outstanding tv or cinema campaign that has delivered exceptional results in either local, regional or global markets.

Global Direct Mail Campaign

Recognition of an outstanding tv or cinema campaign that has delivered exceptional results in either local, regional or global markets.

Team / Agency Awards

Judges will reward and celebrate exceptional teams and agencies, regardless of their shape and size. Show how you have overcome challenges, how you have triumphed and why you deserve to win one of these prestigious awards. Categories are based on employee count and service offering.

Top Tips For Entry:
• Demonstrate company growth and profitability
• Show client wins and retention
• Flaunt the quality of the work delivered
• Celebrate your company culture and employee development and training

Global In-house Marketing Team

This award category is open to In-house Marketing Teams located anywhere in the world who are working internationally, nationally or locally.

Global PR Agency

This award category is open to PR Agencies located anywhere in the world who are working internationally, nationally or locally.

Global Search Agency

This award category is open to Search Agencies located anywhere in the world who are working in internationally, nationally or locally.

Global Social Media Agency

This award category is open to Social Media Agencies located anywhere in the world who are working in internationally, nationally or locally.

Global Marketing Agency of the Year (Small)

Marketing Agencies with 25 or less employees.

Global Marketing Agency of the Year (Large)

Marketing Agencies with 26 or more employees.