Categories


The awards celebrate all local, national and global campaigns and entrants can enter regardless of where they are based or what region their work is based in.

Please see the following descriptions for more information on each category:

Campaign Awards

Judges will be looking for exceptional campaigns, either local or global that deliver exceptional results and real ROI. Please remember to link your objectives to your results, provide details of budget, tell a story, demonstrate creativity, an understanding of target audiences and real and tangible demonstrable results. Campaigns can be single or multi-channel campaigns just please include details of all channels used and media spend.

Global B2B Campaign

Recognition of an outstanding business to business focussed campaign for either local, regional or global markets.

Global B2C Campaign

Recognition of an outstanding consumer focussed campaign for either local, regional or global markets.

Global Digital Campaign

Recognition of an outstanding digital campaign for either local, regional or global markets.

Global Integrated Marketing Campaign

Recognition of an outstanding integrated campaign for either local, regional or global markets a campaign that uses multiple channels.

Global Finance Campaign

Recognition of an outstanding campaign for the financial industries in either local, regional or global markets.

Global eCommerce Campaign

Recognition of an outstanding campaign for the e-commerce sector the in either local, regional or global markets.

Global Retail Campaign

Recognition of an outstanding campaign for the high street / retail bricks and mortar sector in either local, regional or global markets.

Global Travel Campaign

Recognition of an outstanding campaign for the travel sector in either local, regional or global markets.

Global Leisure Campaign

Recognition of an outstanding campaign for the leisure sector in either local, regional or global markets.

Global Health / Beauty Campaign

Recognition of an outstanding campaign for the health or beauty sector in either local, regional or global markets.

Global Education Campaign

Recognition of an outstanding campaign for the education sector in either local, regional or global markets.

Global Property / Real Estate Campaign

Recognition of an outstanding campaign for the property or real estate sector in either local, regional or global markets.

Global Not for Profit / Charity Campaign

Recognition of an outstanding campaign for the not for profit or charity sector in either local, regional or global markets.

Global FMCG Campaign

Recognition of an outstanding campaign for the FMCG (fast moving consumer goods) brands in either local, regional or global markets.

Global Gaming / Gambling Campaign

Recognition of an outstanding campaign for the gaming or betting sector in either local, regional or global markets.

Global Low Budget Campaign

Recognition of an outstanding campaign with a low budget (less than £50k).

Global Public Sector Campaign

Recognition of an outstanding campaign for the public sector in either local, regional or global markets.

Global SEO Campaign

Recognition of an outstanding SEO campaign organic search in either local, regional or global markets.

Global PPC Campaign

Recognition of an outstanding paid search campaign in either local, regional or global markets.

Global Integrated Search Campaign

Recognition of an outstanding integrated search campaign using both paid and organic search in either local, regional or global markets.

Global Use of Data Campaign

Recognition of an outstanding use of data to deliver exceptional results in either local, regional or global markets.

Global Influencer Campaign

Recognition of an outstanding influencer led social campaign that has delivered exceptional results in either local, regional or global markets.

Global Social Media Campaign

Recognition of an outstanding social campaign that has delivered exceptional results in either local, regional or global markets.

Global Biddable Campaign

Recognition of an outstanding biddable campaign that has delivered exceptional results in either local, regional or global markets.

Global Content Campaign

Recognition of an outstanding content led campaign that has delivered exceptional results in either local, regional or global markets.

Global Crisis Management Campaign

Recognition of an outstanding crisis management campaign that helped restore confidence, maintain reputation and safeguard jobs or income.

Global PR Campaign

Recognition of an outstanding PR campaign that has delivered exceptional results in either local, regional or global markets.

Global Outdoor Campaign

Recognition of an outstanding outdoor media campaign that has delivered exceptional results in either local, regional or global markets.

Global TV / Cinema Campaign

Recognition of an outstanding tv or cinema campaign that has delivered exceptional results in either local, regional or global markets.

Global Direct Mail Campaign

Recognition of an outstanding tv or cinema campaign that has delivered exceptional results in either local, regional or global markets.

Team / Agency Awards

Judges are looking to reward and celebrate exceptional teams and agencies, regardless of their size and shape. Every team or faces its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Categories are based on employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training.

Global In-house Marketing Team

Global PR Agency

Global Search Agency

Global Social Media Agency

Global Marketing Agency (Small)

Global Marketing Agencies with 25 or less employees are eligible for this category.

Global Marketing Agency (Large)

Global Marketing Agencies with 26 or more employees are eligible for this category.